This film was produced by my production company for my cousin, Anthony, and his [now] wife, Stacey. They are currently on their way home from their honeymoon in Mexico and I for one cannot wait for them, my best friends to be home!

Reception Film (They Love Each Other) from Oswald Productions on Vimeo.

Marketing 101: Repackaging the Church?

Being a marketing major, I consume a daily variety of news on both traditional media as well as the blogosphere to keep myself abreast with the latest trends.

While clicking through websites one morning, an article from USA Today caught my attention.

To summarize the article: “The $1 billion baby carrot world—hit by the recession after years of growth—is taking on the $18 billion salty snack food industry by trying to beat it at its own hip marketing game” (USA Today). This brings on a whole new meaning to healthy competition (bad joke, I know).

In a nutshell, fifty baby carrot cultivators have joined forces to rebrand their image among the public. Hoping to make baby carrots “groovy”, the new $25 million marketing campaign is targeting lunch boxes.

In their attempts to remain relevant, baby carrots will be available in “cool” school vending machines along side their competition. Three packaging designs have been produced and take on a Doritoesque 1 form.

However, the core product itself did not undergo any change.

In line with the baby carrot industry repackaging campaign, a question came to mind: Does the church need to change to remain culturally relevant?

Don’t misunderstand me. I am not at all suggesting that the gospel of Christ is irrelevant to the culture. The Word of God is living and active (Hebrews 4:12). But what I am saying is that the church’s approach of reaching the new generation with the gospel could be rather unattractive. All the same, we must remember that the core-product, the Word of God, must never be changed.

Take for example a pastor who preaches to his English-speaking congregation in Chinese. The congregation would be frustrated because they couldn’t understand the message. Speaking Chinese to English-only participants would be culturally irrelevant.

Sometimes that’s how we Christians come off to this generation. It’s as if we are speaking a foreign language.

Not knowing the answers myself, let’s start a dialogue. How can we remain relevant in order to reach a culture that so desperately needs Jesus without compromising God’s instructions given in the Bible?

1The brand name of a popular tortilla chips in America.

A Philosophers Creed – Napoleon Hill (Interesting Read)

Let me be open-minded on all subjects so that I may grow mentally and spiritually.

May the time never come when I will be above learning from the humblest person.

Let me never forget that a closed mind is a narrow mind.

May I never express opinions on any subject unless they are founded upon reasonable dependable knowledge.

Forbid that I should ever find fault with another because he may not agree with me.

May I always show a wholesome respect for those with whom I may not agree.

Let me be always mindful of the fact that all my knowledge is as nothing when compared to all that remains to be learned.

Give me the courage to admit my ignorance when I am asked a question about which I know little or nothing.

May I always share with others such knowledge as I may possess which can be of help to them.

Let me never forget that humility of heart will attract more friends than all the wisdom of mankind.

Let me remain ever a student in search of truth, and never pretend to be a finished scholar on any subject.

Source: PMA Science of Success Course. Educational Edition., Pg. 176.